{"id":2929,"date":"2019-07-18T15:52:14","date_gmt":"2019-07-18T10:22:14","guid":{"rendered":"https:\/\/loconav.com\/blog\/?p=2929"},"modified":"2019-07-18T15:52:14","modified_gmt":"2019-07-18T10:22:14","slug":"geofencing-for-business","status":"publish","type":"post","link":"https:\/\/loconav.com\/blog\/geofencing-for-business\/","title":{"rendered":"Advantages of Using Geofencing Technology For Your Business"},"content":{"rendered":"

Fusion of technology in different sectors and various business verticals is a continuous process, with regular advancements on the horizon. As new things keep coming up day by day in the sphere of technology, Geofencing is one such facet that has been popular around the block ever since its inception.<\/p>\n

By setting up virtual boundaries around their areas of interest, various companies have been making good use of the geofencing technology. Whether they access a comprehensive view of their assets on a desktop, or via a geofencing app, the benefits of this technology are far reaching with great returns. Geofence, when coupled with a vehicle tracking system<\/a><\/span>, can be a dynamic way of monitoring and surveillance. But before we delve into the advantages this innovation has to offer, let us first examine what geofencing actually is.<\/p>\n

What is Geofencing?<\/h2>\n

Geofencing is nothing but a virtual perimeter that is set around a particular geographical area. The boundary is set such that as and when the vehicle, or a personnel, enters or exits the location, instant alerts are triggered. This will enable the user to discern the exact location the device is at, along with an accurate log of movements made.<\/p>\n

A geofence is curated with the help of GPS, which provides precise location coordinates. In order to set the \u201cfence\u201d around a particular region, you can specify the distance and the diameter as per your business needs. Many GPS geofence providers also allow you the ability to customize your fence into various polygonal shapes.<\/p>\n

\"geofencing-for-business\"<\/p>\n

This service works as a pre-programmed directive wherein the device, or RFID tag, enters or exits the fence, and geofence alerts are instantly provided in the form of notifications. These notifications can range from geofencing push notifications, text messages, or emails, according to the requirement set by the user.<\/p>\n

Advantages of Geofencing<\/h2>\n

The many geofence features allow different types of businesses to leverage the benefits of this technology. Different industries have incorporated geofencing into their operations, such as:<\/p>\n

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  • Marketing<\/li>\n
  • Transportation and Shipment<\/li>\n
  • Manufacturing<\/li>\n
  • Emergency Response Services<\/li>\n<\/ul>\n

    Here is how these industries are enhancing their business with geofence.<\/p>\n

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    • \n

      Geofencing for Marketing<\/h3>\n<\/li>\n<\/ul>\n

      Geofencing can be a great tool for marketers if they wish to tackle a targeted audience. It makes marketing all the more personalised, coming with great prospects of customer engagement in its wake. With Geofencing, a spike in customer acquisition and retention can be seen improving by as much as 23%.<\/p>\n

      \"geofencing-for-business\"<\/p>\n

      Geofencing allows targeting of people on the basis of their vicinity, thus leading to alerts in the form of marketing messages being fired off when they enter into the geofenced area. Enabling geofencing push notifications attracts customers instantly, as soon as they step into the delineated perimeter. Along with that, the geofencing technology allows marketers to gain insights into accurate data and discern what locations perform better in terms of customer acquisition, than the others.<\/p>\n

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      Check the live location of your vehicle with LocoNav\u2019s Vehicle Tracking System!<\/h3>\n