Ashok Leyland Launches New Offerings in the ICV Segment
Commercial Vehicles CV

Ashok Leyland Launches New Offerings in the ICV Segment

Ashok Leyland Ltd. has introduced the latest variants of its intermediate commercial vehicle (ICV) ‘Guru 1010’ and medium duty vehicle (MDV) variant of Boss — the Boss 1616 and Boss 1916 — in Mumbai.

The Guru 1010 offers a combination of fuel efficiency and payload, ensuring maximum returns per kilometre, while the Boss 1616 and Boss 1916 combine both payload and performance, the company said.

Brand Guru was first launched in early 2017 in the ICV segment. Ashok Leyland has sold more than 3000 Guru branded trucks till date. Since the start of current financial year the ICV segment has gained prominence. Commercial vehicle market leader Tata Motors launched the Ultra range while the second largest CV maker Mahindra & Mahindra launched the Furio range of ICVs.

Light and intermediate commercial vehicle segment will gain more significance in the coming period for Ashok Leyland. Through an investment of Rs 400 crore, the company is preparing a roll-out of a series of products including a new model range under a new brand between now and end of FY21.

In about one and half years, a new brand Phoenix will be launched which will sport completely different vehicle range. These will come powered by Bharat Stage VI engines and will be Ashok Leyland’s first all-new truck range under the new emission norm.

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