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TATA Motors

The Evolution of TATA Motors

Starting its journey as Tata Engineering and Locomotive Co. Ltd. (TELCO) way back in 1945, Tata
Motors have geared forward with every thrust possible within them to help the nation prosper in
the automobile industry. Since their first vehicle rolled out in the year 1954, their dominance over
the Indian roads has been pretty commanding. Even today, if we walk out to get a tally of trucks
plying on Indian roads, out of every 10 trucks, 7 would belong to Tata Motors!

This extensive and revolutionary journey began with the collaboration with Daimler-Benz AG (now
DaimlerChrysler) and together known as Tata Mercedes Benz. This collaboration achieved great
heights of success with their reliable and powerful vehicles, but in 1969 this partnership collapsed
and Tata Motors was left alone to battle out its fate in that era. But Tata Motors had gained enough
momentum by this time to excel its way to command the Indian automobile market and this was
witnessed by their set up of the second factory in Pune.

In the period of 1969 to 1976, Tata Motors alone produced the same amount of vehicles that Tata-
Mercedes partnership produced in their entire period of collaboration. This showed the mighty
strength of Tata Motors and made them enter the world’s top 5 largest automobile manufacturer
over the next 40 years.

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In the year 1986, Tata came up with the 407 series which was a significant entry in the lightweight
truck segment category. This became the most loved truck soon after its launch and made Tata
Motors the biggest game changer in this segment as well. Along with their entire tenure, Tata
Motors launched greater and improved add-ons to their vehicles as well as their products. To
enhance its global reputation, Tata motors also made significant collaborations with some major
world-class companies such as Hispano Carrocera, Marcopolo S.A. and Jaguar automobiles.

With every initiative of Tata Motors, they made themselves a force to reckon with and today its
presence can be felt not only in India but all over the globe!

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